Danny Green’s Green Zone Fitness is set to change hands this month with Revo Fitness to acquire the brand’s remaining Warwick location as part of a concerted effort to expand its footprint in Perth’s growing northern suburbs.
Green Zone Fitness, which previously operated a location in Joondalup, is owned by Green, who also has a stake in boxing gym franchise UBX. That brand has 84 locations across Australia and New Zealand, with three in the Perth suburbs of Scarborough, South Perth and Bedford.
Revo Fitness managing director Andrew Holder said Green’s focus on UBX, coupled with Revo’s intent to expand and pick up customers in Perth’s outer-northern suburbs, were instrumental in the deal coming together.
“The health and fitness industry is a pretty small one, so everyone knows everyone,” he said.
“We’ve been looking for a long period of time to open a Revo Fitness in the northern corridor, and when the opportunity came to start looking around for existing gyms to acquire or greenfield sites, it just made sense to reach out to the owners of Green Zone and Danny to see if they were interested.
“Danny has some big deals and big business with UBX, and I thought it might be something he may be interested in, in terms of refocusing his energies on something that’s grown globally.
“We’re on a national rollout campaign right now and it kind of fell into place and worked out for all parties.”
Picking up customers in outer-suburban Perth has become a major focus for Revo in recent years, with the franchise recently opening a location in Kwinana and earmarking Rockingham and Port Kennedy for further expansion. Mr Holder said suburbs between Scarborough and Joondalup were likely to become a stronger focus for the company in the coming months.
“We’re really focused on continuing to create a strong network of our locations to ensure that people can access fitness affordably, especially in this inflationary environment,” Mr Holder said.
“Our model really suit[s] people looking for something affordable while keeping their health and wellbeing in check.”
Revo operates 31 locations in Australia, with 20 of those in West Australia.
South Australia is the franchise’s second biggest market, where it has five gyms, followed by Victoria and New South Wales, where it operates three apiece.
Mr Holder said, beyond Perth, further expansion in Adelaide and Melbourne was on the cards.
“We’re really focused on those two markets in particular, but we’re still growing quite quickly in West Australia as well,” he said.